SHOW
The publicity caravan (with 50+ alternatively powered vehicles) is a 10 km long roadshow of pure entertainment that brings brands and audiences together. Probably the greatest direct marketing campaign in the world.
ENGAGE. UNITE. INSPIRE.
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A 272 MILLION
?
People interested in the Tour de France across the globe
?
People interested in the Tour de France across the globe
STRONG COMMUNITY
Source: Global Web Index
ENGAGE
A YEARLY BLOCKBUSTER
1 billion
viewed hours on TV
?
In addition, Netflix series launched in 2023 (Top10 in 15 countries).
Season 2 released in 2024 and season 3 confirmed for 2025.
Season 2 released in 2024 and season 3 confirmed for 2025.
13.7 million
fans on social media
?
+2.1M vs 2023
740 million
video views
?
on official accounts
+ 818 million on TikTok with #TourDeFrance
+ 818 million on TikTok with #TourDeFrance
CELEBRATED ACROSS
5 CONTINENTS
Choose a location:
People reached on TV
150 million
Fans on social media
5.6 million
Unique visitors on letour.fr
30 million
Grand Départ outside France
1 in 2 from a European capital city
People interested in the Tour de France
10.5 million
TV broadcast
562 hours
Fans on social media
192,000 +20% vs 2022
TV broadcast
2,200 hours
Fans on Weibo
1,050,000 people
Side events
2 pro Criteriums
Side events
5 amateur races
TV viewers on NBC
Up to 1 million
Fans on social networks
1.5 million
Unique visitors on letour.fr
4.2 million
Side events
9 amateur races
Viewed hours
49 million
Fans on social media
+44% vs 2023 1.6 million
Unique visitors on letour.fr
1.9 million
Side events
6 amateur races
People interested in the Tour de France
16 million
Viewed hours
20 million
TV broadcast
643 hours
Fans on social networks
+12% vs 2023 275 000
Paving the way
“The week that changed women’s sport”
Rouleur magazine
82Mviewed hours on TV
2.6Mfans on social media
80,000people visited the fan zones (+33% vs 2023)
Innovation:
Team Radio broadcast
Team Radio broadcast
UNITE
ATMOSPHERE
Every year, millions of spectators line up on the roads, in every town, city, village or hamlet, to take part in the TDF experience
7 hoursspent on site
20%aged 15-34
20%newcomers in 2024
+10%
?
positive brand image in 2024
EXPERIENCE
Fan Parks are fixed animation areas in 3 to 5 cities every year, entirely dedicated to the fans and sponsors
120,000 visitors
?
in 2024
INSPIRE
155 labelled cities since the launch in 2021, classified into 4 levels
CYCLE CITY LABEL
Promoting local authorities who make bicycle focuses commitments
Read more
500,000 children supported since 2018
LITTLE RIDERS
Helping children to start cycling
Read more
5,000 bicycles offered since 2018
A BICYCLE FOR ALL
Changing the daily life of the under-privileged
Read more
37% decrease in direct emissions since 2013
AN OPEN-AIR STADIUM
Protect our ground for expression through a carbon strategy to: avoid, reduce, compensate
Read more
LEVERAGE
A.S.O.'s teams are committed to
building tailored partnerships
that are based on your brand objectives.
building tailored partnerships
that are based on your brand objectives.
AWARENESS
CONSIDERATION
ENGAGEMENT
NETWORKING
CONTRIBUTING
Main Partners
Showcase iconic trophies
Official Partners
Enhance the race and the event
Official Suppliers
Spread the Tour de France spirit