ROADSHOW
The advertising caravan is a 12 km long roadshow of pure entertainment that brings brands and audiences together. Probably the greatest direct marketing campaign in the world.
ENGAGE UNITE INSPIRE
Scroll
Veuillez accepter les cookies de Vimeo pour afficher la vidéo.
A COMMUNITY OF
?
Source: Global Web Index
?
Source: Global Web Index
660 million people
INTERESTED IN PRO CYCLING
ENGAGE
A YEARLY BLOCKBUSTER
1 billion
viewed hours on TV
?
including 820 million live
15.5 million
fans on social media
?
including 1.16M members of the TDF Club
1 BILLION
video views
?
on our platforms
CELEBRATED ON
ALL CONTINENTS
Choose a location:
Fans on social media
7.8M
Unique visitors on letour.fr
84M+ +180% vs 2024
Next Grand Départ abroad
2027 UK
People reached on TV
150M
Fans on social media
290K +51% vs 2024
People interested in the Tour de France
10.6M
TV broadcast
783h +39% vs 2024
Fans on Weibo
1.1M+
TV broadcast
1.7K+ hours
Side events
2 pro Criteriums
Side events
2 amateur races
Fans on social media
2.6M+ +73% vs 2024
Unique visitors on letour.fr
11.4M+ x2.7 vs 2024
TV viewers on NBC
4.4M x4 vs 2024
Side event
1 amateur race
Fans on social media
2.8M +93% vs 2024
Unique visitors on letour.fr
3.1M+ +63% vs 2024
Viewed hours on TV
37M
Side events
10 amateur races
Fans on social media
490K
People interested in the Tour de France
20.3M
TV broadcast
616h
Viewed hours on TV
20M
ALREADY A CYCLING ICON
“An Opportunity to change perspectives”
Director Strategy – Zwift
23MFrench viewers reached on TV
3.6M+fans on social media (+13% vs 2025)
Innovation:
Team Radio broadcast
Team Radio broadcast
UNITE
PASSION
Every summer, millions of spectators turn towns, villages, and roads into the world’s greatest sporting celebration.
7hspent on site
29%aged 15-34
24%newcomers in 2026
+10%
?
positive brand image for partners
IMMERSION
Fan Parks are fixed animation areas in 3 to 5 cities every year, entirely dedicated to the fans and sponsors
190,000 VISITORS
?
in 2026 on both events
INSPIRE
203 labelled cities since 2021, in 12 different countries
CYCLE CITY LABEL
Promoting local authorities who make bicycle focuses commitments
Read more
More than 700,000 children supported since 2018
LITTLE RIDERS
Helping children to start cycling
Read more
7 200 bicycles and 7300 Balance bike offered since 2018
A BICYCLE FOR ALL
Changing the daily life of the under-privileged
Read more
100% of the organization’s light vehicle fleet is hybrid
AN OPEN-AIR STADIUM
Protect our ground for expression through a carbon strategy to: avoid, reduce, compensate
Read more
LEVERAGE
A.S.O.'s teams are committed to
building tailored partnerships
that are based on your brand objectives.
building tailored partnerships
that are based on your brand objectives.
AWARENESS
CONSIDERATION
ENGAGEMENT
NETWORKING
CONTRIBUTING
Main Partners
Showcase iconic trophies
Official Partners
Enhance the experience
Official Suppliers
Share the Tour de France spirit